Facebook Goes Head-To-Head With YouTube With ‘Watch’

In a blog post, Facebook outlined the new service that it calls “Watch… a new platform for shows…”

“We’re introducing Watch, a new platform for shows on Facebook. Watch will be available on mobile, on desktop and laptop, and in our TV apps. Shows are made up of episodes — live or recorded — and follow a theme or storyline.”

The new feature will roll out to a limited number of users in the US first.

According to TechCrunch, some Facebook users will have access starting today and that partners who create video content will make 55% of ad revenue.

Is Facebook Still Poised To Be The #1 Social Media Platform For The Future? Some Say Yes, Others Say No

In recent weeks a study was released stating that (according to Google trends), Facebook could lose 80% of its users between 2015 and 2017. The research was done comparing the decrease to that similar of a disease, which fades as people become immune.

Everyone remembers their old MySpace accounts and how addicted they were to those. Now, most people either have no MySpace account or have not even logged into that account in years. At the time, everyone thought that nothing could replace their beloved MySpace. Now, there are many contenders for the top spot of “web sharers”. Google+TwitterInstagramPintrest, and that’s just to name a few. While the latter three are not geared as much towards a Facebook style, Google+ is a very powerful and increasingly popular alternate.

The thing about studies is that it all depends on the quality of data that is being analyzed. Garner Marketing research firm director Brian Blau says that the quality of the research seems “suspect.” If the quality of the research is correct, this paints a grim future for Facebook. You can see by the constant rollouts of new features and the ever unpopular changes to their algorithm that Facebook is doing their best to try to remain popular and profitable.

Facebook, in response, also created its own parody study trying to debunk the Princeton study. Data scientist from Facebook, Mike Develin stated that it served as a “fun reminder that not all research is created equal.” Based on similar data showing a decline in the searches for Princeton the Facebook team predicted “will have only half of its current enrollment by 2018, and no students at all by 2021.”

But, all kidding aside. Facebook will need to focus on making their users and brands that use the platform to reach their followers and customers happy to insure a prosperous future for the company and social platform.

 

Hackers Steal Passwords To 2 Million Facebook, Gmail, And Twitter Passwords In Huge Attack

According to reports, hackers have stolen nearly 2 million user passwords for FacebookGoogleYahoo, and Twitter due to key-logging software installed on computers all over the world. A cyber security firm called Trustwave has stated that there is an untold number of computers that have this software installed on it.

The malicious software virus has been logging keystrokes and log-in credentials for the most popular sites on the internet for over a month. Those passwords have then been sent to a server that is controlled and monitored by hackers. November 24th, Trustwave researchers actually tracked the servers to locations in the Netherlands that had more than 93,000 compromised websites on them.

Some of the included accounts included the following:

  • 318,000 Facebook (FB, Fortune 500) accounts
  • 70,000 Gmail, Google+ and YouTube accounts
  • 60,000 Yahoo (YHOO, Fortune 500) accounts
  • 22,000 Twitter (TWTR) accounts
  • 9,000 Odnoklassniki accounts (a Russian social network)
  • 8,000 ADP (ADP, Fortune 500) accounts (ADP says it counted 2,400)
  • 8,000 LinkedIn (LNKD)accounts

These companies posted their findings on Tuesday.

“We don’t have evidence they logged into these accounts, but they probably did,” said John Miller, a security research manager at Trustwave.

Twitter officials stated that they have notified users that were affected and have since reset passwords for those users. Google declined comment and Yahoo didn’t provide immediate response.

Among the social and email sites, another 40,000 log in credentials for FTP have been stolen as well. If you are interested in seeing if your computer is infected by browsing applications and installed software, no dice. It runs in the background and is hidden. Your best bet is to download a fresh patch to your anti-virus software and update your Adobe and Java plug-ins.

 

Facebook Adjusts Algorithm To Target Consumers With Feed Advertising

Facebook once stated that there would never be direct advertising in Facebook user’s feeds. It turns out that this is not quite true. After the company went public it has been finding ways to “sneak” advertising into our Facebook feeds.

Disguised as the “Suggested Post”, ads have been rolling into our feeds for quite some time. Also, using the “Promote This Post” feature is Facebook’s way of letting you pay to have your posts show up in more and targeted user’s feeds.

Now, it looks as though Facebook will start serving ads directly into your feed even further. This past Friday the social media giant stated that they have adjusted their algorithm to make sure that only ads that they will find most useful will be served to their feeds. The only drawback to it is that you have to have actually “hidden” posts from your feed previously or this algorithm tweak will not affect what ads you are seeing in your news feed.

So, basically, if you saw an a “Godaddy Suggested Post” in your news feed and actually clicked the right arrow and selected “Hide From Feed”, only then would Facebook’s algorithm stop serving those ads. If you ignored it, you are very likely to see more.

“For marketers, this means we are showing ads to the people who might want to see them the most,” the company wrote in a blog post. “For example, if someone always hides ads for electronics, we will reduce the number of those types of ads that we show to them.”

Facebook looks to calm the advertisers before they start seeing the odd placement of ads in the weeks to come.

“This means that some marketers may see some variation in the distribution of their ads in the coming weeks,” the blog post reads. “Our goal is to make sure we deliver the most relevant ads, which should mean the right people are seeing a specific ad campaign. This is ultimately better for marketers, because it means their messages are reaching the people most interested in what they have to offer.”

Brand marketers that use Facebook to reach their consumers are definitely up in arms as they feel that Facebook adjusted its algorithm to force marketers to pay to reach consumers who have already followed their brand on. A group survey showed that users viewing organic posts from brands they had followed was down by over 38% after Facebook implemented their new algorithm in September of 2012.

Facebook To Start Inserting Auto-Play Video Ads Into Your Newsfeed

According to Bloomberg’s report, the rumors of auto-play video ads in Facebook feeds are true. Facebook has slowly started peppering our Facebook feeds with advertisements calling them “Suggested Posts”. While they initially said that they would never run ads in people’s news feeds, that was obviously a very flexible rule. If those bother you, then the next step will have you pulling your hair out. 15 second auto-play advertisements will be featured and played directly in your feed later this year.

Facebook will be charging between 1 and 2.5 million dollars per day for the ad space. The cost will depend on the number of Facebook members targeted. As you know, Facebook has been keeping track of everything that you “like, comment, and share” and surely use that information to target advertising to “your preferences”. The only question is, do you want commercials (targeted to you or not) playing automatically in your newsfeed? For most people the answer is a resounding, no.

So far, Facebook has yet to respond to the report.

Facebook COO Sheryl Sandburg made a comparison to the world’s largest televised sporting event. She stated that “Facebooks audience is three times that of the Super Bowl and they are there every day”. After a very rough launch when going public, Facebook is still trying to find different ways to monetize they daily usage of the social media platform.

The commercials will play silently (unless toggled by the user) and only 3 times per day. Facebook CEO Mark Zuckerberg has reportedly delayed the implementation of the ads multiple times due to the fear of destroying consumer experience and hurting Facebook membership. But, with the implementation of the video ads, it’s stated that it might be the investors driving much of this decision.

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Photo via Facebook’s Official Facebook Page

Facebook, Google +, Pintrest, Twitter – Which Social Network Fits You Best?

I remember the days when people used to ask me, “Hey man, are you on MySpace?” Then, it seemed like in one day, MySpace was over and Facebook was the hottest new social network.

You now have a plethora of choices when it comes to staying in touch with friends, family, customers, and your interests. Sometimes it can get a little overwhelming. Which social network fits me best? Well, it depends on what you’re wanting to do. Your choices are many and I will be touching on a few of the most popular platforms. The ones that stand out to me are Facebook, Google+, Pintrest and Twitter.

#1. Facebook

Facebook is the most popular social network with more than 1 billion users worldwide and is a favorite from people young and old. A great place to keep in touch with friends and has a huge gaming platform. Many people start just to stay in touch with friends and before they know it, they are addicted to Farmville. Brands use the social network to promote content and drive traffic to their web properties. Facebook has stated that it affects the user experience and therefore adjusted their algorithm to make it more and more difficult for brands to promote to users. Many brands have actually began to focus less on Facebook and more on other social platforms that don’t regulate the distribution of their content.


#2. Google +

Google + has made headway in the shadow of Facebook. It now has more than 400 million users and is gaining popularity. It boasts many features that make it very appealing to brands and users alike. SEO friendly post titles and the Google Hangout are just a couple that have people raving. So, hanging out in a chat box and talking to your friends is cool, but clicking a single ‘hangout’ button and your instantly connected via audio and video to your friends is a new level. It offers the ability to have that face-to-face chat with the important people in your life, even when you’re not there. And for brands who share and promote content via social networks, what could be better than SEO friendly titles. Not only do you get the SEO from the title of the post that you are sharing, but now Google + has amped it up to offer SEO on your G+ titles too. It also offers a very robust and well integrated mobile platform, especially to those who happened to use Android OS.

 


#3. Pintrest

Pintrest has just launched over the last couple years and is hugely popular in certain circles. For the crafty moms or the people who love recipes, Pintrest is a great resource. It has a very share friendly platform and re-pinning ‘pins’ is super easy and actually lots of fun. If you’re looking for 10 ways to make your own household cleaners or the best Thanksgiving stuffing recipe, then Pintrest is definitely for you.

 

 

 

 


#4. Twitter

Twitter is a favorite amongst celebrities and athletes. People from Lady Gaga to the touring comedian use Twitter to inform fans and friends of what’s going on and where they are. It’s also a great place to follow your favorite “people” as well. It’s like a constant and instant feed from all the people you find important. If you want to know “everything” your favorite celeb is up to, or share what you had for breakfast, lunch, dinner and snacks, Twitter is likely a good platform for you.