In recent weeks a study was released stating that (according to Google trends), Facebook could lose 80% of its users between 2015 and 2017. The research was done comparing the decrease to that similar of a disease, which fades as people become immune.
Everyone remembers their old MySpace accounts and how addicted they were to those. Now, most people either have no MySpace account or have not even logged into that account in years. At the time, everyone thought that nothing could replace their beloved MySpace. Now, there are many contenders for the top spot of “web sharers”. Google+, Twitter, Instagram, Pintrest, and that’s just to name a few. While the latter three are not geared as much towards a Facebook style, Google+ is a very powerful and increasingly popular alternate.
The thing about studies is that it all depends on the quality of data that is being analyzed. Garner Marketing research firm director Brian Blau says that the quality of the research seems “suspect.” If the quality of the research is correct, this paints a grim future for Facebook. You can see by the constant rollouts of new features and the ever unpopular changes to their algorithm that Facebook is doing their best to try to remain popular and profitable.
Facebook, in response, also created its own parody study trying to debunk the Princeton study. Data scientist from Facebook, Mike Develin stated that it served as a “fun reminder that not all research is created equal.” Based on similar data showing a decline in the searches for Princeton the Facebook team predicted “will have only half of its current enrollment by 2018, and no students at all by 2021.”
But, all kidding aside. Facebook will need to focus on making their users and brands that use the platform to reach their followers and customers happy to insure a prosperous future for the company and social platform.