An individual’s age, zip code, income level, whether or not they smoke or are pregnant, and more information is now the knowledge of third party websites that will use the information to serve consumers ads online. The Associated Press reports that the website can obtain a computer’s IP address, which, when mixed with other information can locate a person’s address or name. Researchers at the Electronic Frontier Foundation have confirmed that sites such as Google, Yahoo, Twitter, YouTube, and many more have received this personal data. The site Doubleclick, which has obtained information, has the ability to match this data up with an already vast collection of online reading and buying habits, thus creating a detailed account of an individual. Healthcare.gov is sending this data even if a user has turned on Do Not Track, according to Gigaom.com. The third party sites are prohibited from using the data for their own use but the Obama Administration did not explain how they would monitor and control the use of the data. Instead, Administration spokesman Aaron Albright said that the government is only using the personal information to create “a simpler, more streamlined and intuitive experience” on Healthcare.gov. (AP) This all comes in the wake of President Obama’s new plans to protect personal data online and make corporations responsible for the data they store. The dangers go deeper than information used to serve advertisements. If one of the third party sites was breached by a hacker, millions of individuals’ private data would be exposed and as the world has seen in recent events, the possibility of this happening is extremely high. “You don’t need all of that data to do customer service,” said Theresa Payton to AP, former White House chief information officer. “We know hackers are just waiting at the door, salivating to get at this data.” The Electronic Frontier Foundation recommends installing Privacy Badger, which will block these third party connections.