According to Bloomberg’s report, the rumors of auto-play video ads in Facebook feeds are true. Facebook has slowly started peppering our Facebook feeds with advertisements calling them “Suggested Posts”. While they initially said that they would never run ads in people’s news feeds, that was obviously a very flexible rule. If those bother you, then the next step will have you pulling your hair out. 15 second auto-play advertisements will be featured and played directly in your feed later this year.
Facebook will be charging between 1 and 2.5 million dollars per day for the ad space. The cost will depend on the number of Facebook members targeted. As you know, Facebook has been keeping track of everything that you “like, comment, and share” and surely use that information to target advertising to “your preferences”. The only question is, do you want commercials (targeted to you or not) playing automatically in your newsfeed? For most people the answer is a resounding, no.
So far, Facebook has yet to respond to the report.
Facebook COO Sheryl Sandburg made a comparison to the world’s largest televised sporting event. She stated that “Facebooks audience is three times that of the Super Bowl and they are there every day”. After a very rough launch when going public, Facebook is still trying to find different ways to monetize they daily usage of the social media platform.
The commercials will play silently (unless toggled by the user) and only 3 times per day. Facebook CEO Mark Zuckerberg has reportedly delayed the implementation of the ads multiple times due to the fear of destroying consumer experience and hurting Facebook membership. But, with the implementation of the video ads, it’s stated that it might be the investors driving much of this decision.
Photo via Facebook’s Official Facebook Page