Apple Increases Market Share With iOS, But Android Still Most Popular Device In US

Apple gains a little ground on Android over the past few months. Android currently holds 52 percent of the market in mobile devices and iOS is now at just under 42 percent. It looks like Apple has T-Mobile to thank for much of that uptick as they started selling the iPhone.

“The highly anticipated release of the iPhone on T-Mobile has benefited iOS in the latest three-month period, though it has not yet impacted T-Mobile’s share in the market,” Dominic Sunnebo, global consumer insight director for Kantar Worldpanel ComTech, said in a statement.

The iPhone 5 was T-Mobile’s biggest seller for 3 months straight and they were able to lure in many first time smartphone buyers. Kudos to the marketing team over at T-Mobile.

Windows mobile phones are bringing up the rear, and it’s not even close. They now hold 4.6 of the total smartphone market share. They will need to really amp things up if they want to compete with Apple and Android.